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Yorkshire knitwear company increases exports to China

Yorkshire men’s fashion company, Ross Barr, is set to increase its export to China having been chosen as part of a new showcase of British brands in Beijing.

Leeds-based Ross Barr, which won a grant from The Prince’s Trust Enterprise Programme two years ago, has enlisted the help of Chamber International, which supports UK businesses in the development of their presence overseas.

Clothing by Ross Barr is being exhibited in The British House, a department store near Tiananmen Square, which is helping UK businesses to capitalise on the surge of interest in British goods from Chinese consumers.

The knitwear created by founder Ross Barr-Hoyland uses wool fleeces which are dyed and spun by Keighley-based West Yorkshire Spinners. The company’s first design, The Spencer, a double-breasted cardigan inspired by the Regency period, has sold worldwide including Europe, South America, South Africa, Australasia, China and Japan.

Ross Barr-Hoyland commented: “I aim to build an authentic British brand to help revive British textiles, combat the decline in former industrial heartlands and provide opportunities for people in these areas.

“I was introduced to The British House by the Department for International Trade. It is an honour to be featured alongside well-known names.

“I’m looking forward to working with Chamber International to see how we can develop sales in China and along the ‘new silk road’ as it develops. As far as I’m concerned, the sky’s the limit.”

Matthew Grandage, Chamber International China affairs associate, commented: “China's middle-class and wealthy consumers are increasingly seeking out boutique, quality brands with a story to tell, rather than just the major international labels.

“Ross is quick off the mark in realising the importance of this, and we look forward to working with him to bring his unique knitwear to customers around the world.”

Article supplied by Chamber International