Connecting exporters from the Leeds City Region

Alpha Card expands into France

Folded card manufacturer Alpha Card in Leeds has boosted its overseas growth with the acquisition of a distributor in France.

Established in 2004, Media de Poche manufactures and supplies printed marketing materials, shipping over five million units in six languages all over Europe for key client Air France.

The acquisition comes six months after Alpha Card bought German print specialist Card Media and opened its first US base in Florida.

Alpha Card’s managing director, Ian Whitefield, said: "We are delighted to welcome Media de Poche to the Alpha Card brand, and look forward to working with our new colleagues to further expand our European reach.

“2018 has been an extremely exciting year for the business, where our multiple acquisitions and expansion into the States has accelerated our growth by over 30 per cent."

The former managing director of Media 2 Poche, Malek Hocini, added: "We are delighted that Media de Poche has joined the Alpha Card brand and are looking forward to watching its development and supporting the firm’s domination of the European z-folding card sector, in the months and years to come."

In five years, Alpha Card has developed almost 50 million products, offering z-folding-cards, business cards, covers, coaster cards and more. It has clients across the UK, mainland Europe, Africa and in Northern America, working with SMEs and multinationals like Shell and Toyota.