Huddersfield-based data firm yboo has secured investment from Australian tech accelerator, Black Nova Group, to support its launch into the Australian market as it seeks to expand its overseas presence.

The innovative yboo platform enables mobile customers to move between deals by making personalised contract recommendations based on customers’ usage needs, signal strength and price.

In addition to supporting the firm’s international expansion, the funding will also support yboo’s UK growth strategy which focuses on domestic talent acquisition along with product development.

Martyn Gould, CEO and founder of yboo, commented: “We are delighted to have partnered with Black Nova Group to aid our launch in the Australian market.

“Our patented technology has the potential to help millions of Australian residents to achieve major savings on their mobile bills and thanks to the venture builders we are looking forward to realizing our international expansion plans.”

Alex Lennon, head of partnerships UK at Black Nova Group, added: “yboo is the natural choice for our first UK investment.

“Its ambitious team have created powerful and unique technology that has the opportunity to make a significant difference to the public across the world.

“We look forward to working in partnership with them as they scale up operations ready for new global markets.”