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Halifax business secures deal to target North American market

Halifax-based decorations designer The Seasonal Group has secured a partnership with an amusement park manufacturer which will enable it to distribute its products across the US and Canada.

The Seasonal Group has joined forces with Martin & Vleminckx, appointing the rollercoaster manufacturer as its exclusive distribution partner for North America.

Founded 21 years ago, The Seasonal Group has established itself as a supplier of animatronic display products, decorations and grottos for public attractions and shopping centres. It has showrooms in the UK and Belgium.

Martin & Vleminckx will showcase the group’s animatronic products across the US and Canada, focussing on the amusement park and leisure industries.

The Seasonal Group recently acquired a second site in Halifax, expanding its facilities to a total of 100,000 sq ft.

Managing director, Andrew Bontoft said: “We are really excited to have a distribution agreement with [Martin & Vleminckx] and have worked hard to develop a range of innovative products.
“There are exciting opportunities for the two businesses to work together and having similar work ethics, we will be able to exploit operational synergies.”