Leeds marketing agency Home has boosted its American presence with a TV campaign that aired during the Super Bowl.

The Yorkshire headquartered firm created the TV campaign for its American client, Resorts Casino, and will now have its creative work shown on US networks including ESPN, CBS and Discovery across New Jersey.

Super Bowl 2019 commanded audience figures of 98.2 million, according to data from research firm Nielsen, offering a huge potential audience for the Yorkshire firm’s work.

On advertising to the American market, Don McGrath, Executive Creative Director at HOME, said: “Ads from the majority of eGaming companies in the US are primarily focused on DR, acquisition and offers. Instead we wanted to take a brand response approach to launch Resorts Casino’s sportsbook offering to focus on the emotional connection with like-minded bettors. We’re delighted with the ads.”

Ed Andrewes, Owner of EAGCC and lead consultant to Resorts Digital Gaming LLC., added: “We’re thrilled with the final ads and are confident they’ll play a big part in helping us lead the way with sports betting in New Jersey.”

Home was founded in 2002 and now employs 200 staff across its offices in Leeds, London, Gibraltar and New York.