Customised games consoles manufacturer Custom Controllers in Leeds is aiming to increase exports to North America and will be representing the region in a high profile stateside e-commerce campaign.

Established in 2007, Custom Controllers makes customised games console controllers for Xbox One, Xbox 360, PlayStation 4 and PlayStation 3.

The company’s products will be featured on Newegg, a tech-focussed e-retailer in the US, as part of a joint initiative with DIT designed to showcase some of the best of British technology gadgets and consumer goods to the North American market.

DIT’s Newegg campaign launched this month and forms part of its E-Exporting programme which aims to raise the profile of British firms wanting to target the US. Custom Controllers is among 20 UK companies taking part in the campaign.