This week, the Leeds City Region Enterprise Partnership (LEP) is helping businesses to explore new markets in the Middle East by leading a delegation to the 2020 Arab Health Exhibition and Congress in Dubai.
The aim of the trade mission is to increase exports by helping Yorkshire business to meet buyers from this fast-growing market. The UAE trade show attracts over 100,000 visitors and is the largest event for clinical and trade professionals across the Middle East and North Africa.
Led by the LEP and Medilink, the 2020 Arab Health presence includes business showcases and displays from Kapitex Healthcare, TPP, Itecho Health, OneMedical Group, TitanMed and the Technical Textiles Centre at the University of Huddersfield.
Roger Marsh OBE DL, Chair of the LEP and NP11 said: “Following the success of our previous exhibitions at Arab Health we are delighted to be offering this opportunity to an entirely new group of local businesses. It provides a low risk way for companies to present products and services to new buyers. It’s more important than ever to break into new markets; the Gulf, Asian and North African healthcare markets are set for significant growth. Investment in healthcare infrastructure means they are actively looking to British companies to provide trusted, high quality products and we make those connections and introductions.”
Patrick Beggs, International Sales Manager, Kapitex Healthcare said: “Q1 2020 will see Kapitex launch our new Laryngectomy system of products into key international markets. The GCC is of significant importance to our business. A strong presence at Arab Health is an essential component of our global sales and marketing strategy. Support from the LEP has allowed us to display our new product range to medical device distributors not just from the GCC but the wider MENA region. This will allow us to further build our network of international partners and grow our business in 2020.”
This is the third year that the LEP has helped local medtech companies to attend the leading healthcare conference in the Middle East.