The Northern Powerhouse initiative is leading a trade mission to Food Hotel China (FHC), the international food and hospitality exhibition held in Shanghai which attracted over 100,000 visitors last year.

The week-long mission will focus on the food and drink market in Eastern China and the key cities of the Yangtze River Delta, exploring ways to capitalise on the demand for British products in the region.

Demand for UK products has been driven partly by a growing trend to buy imported food and drink products as gifts for Chinese festivals, as well as the provenance and heritage associated with British brands.

The FHC show runs alongside a variety of exhibitions, spanning a range of food and drink sectors including ProWine China, Shanghai International Bakery & Dessert Expo and Shanghai International Coffee & Tea Drinks Expo.

Mission participants will receive a range of benefits, including:

• Pre mission briefing

• Access to webinars

• Companies are encouraged to have product samples available for tasting on the Northern Powerhouse stand

• Company profile in the Northern Powerhouse promotional brochure

• Accompanied by an experienced Mission Manger

• In-market expertise and support

• Meet the Chinese buyer reception

For more information, or to register interest for the mission, please visit our events page.